Tips for going live on TikTok and interacting with your audience

Something about seeing something being broadcast in real-time gives it an unstaged, genuine quality. Because of this, it’s an excellent way to keep your audience interested. The LIVE function on TikTok is an excellent way to communicate with your followers and expand your reach. This comprehensive tutorial will teach you all you need to know about TikTok live and how to utilize it to increase your brand’s engagement on the platform.

What is TikTok Live?

TikTok LIVE is an option within the app that enables live streaming. As a result, you may have a direct conversation with your viewers in real-time. You may edit your LIVE videos just like your regular TikTok videos, including filters and effects.

LIVE content, in contrast, airs in real-time and can be of any duration. Meanwhile, ordinary TikTok films are limited to a maximum length of 10 minutes and must be filmed in advance. In addition, not everyone is allowed to utilize LIVE; however, everyone can post a standard video.

A Detailed Guide to Going “Live” on TikTok

The moment has come to test out TikTok LIVE. To Livestream on TikTok, all you need to know is how to build a TikTok and have experience going live on other social networks. How to stream live on TikTok, explained.

Step 1: Launch the camera by tapping the “+” button. If you’re familiar with using TikTok, this is the same button you’d use to make a new video or upload an existing one.

Step 2: Swipe from the bottom menu bar and tap the “LIVE” button. If you don’t see this option, you might not have access to this feature yet.

Step 3: Fill out your LIVE with specifics like a title, subject matter, and thumbnail. This is a crucial stage since it will tell folks what to expect from your broadcast. With the correct thumbnail and headline, even individuals who have never heard of you may tune in to your TikTok LIVE.

The thumbnail is the first thing readers will see, as seen in the examples below. The stream’s name should convey the nature of the broadcast and urge viewers to watch.

Step 4: When you’re ready to start your TikTok LIVE stream, click the “Go Live” button on the bottom of the screen. It settles the matter. It is your chance to go viral on TikTok. You may change the camera’s orientation or apply filters and effects during your show. Moderators and comments may both be toggled on or off in TikTok.

Tricks for boosting viewership on TikTok Live

Because the point of going live is to get interaction from your audience, here are some ideas for improving audience interaction on TikTok LIVE:

Engage with your target market.

Interacting with your viewers is the whole goal of utilizing TikTok LIVE. The live chat box is usually overflowing with queries from curious spectators. The following TikTok LIVE, for instance, is receiving a lot of queries from interested viewers because of its focus on snakes.

Thus, make the most of the chance to engage in conversation with them. You may convince them to return the favor by responding to their comments on TikTok to show interest in what they say. Even better, you could host an entire live stream devoted to answering questions from viewers.

During live-streamed shopping sessions, responding to your viewers’ inquiries is vital. Before purchasing, potential customers may inquire about the product’s specifications and other characteristics. Be careful to engage with any questions or comments that may arise actively.

Talk about a certain subject in depth.

Debating about a topic that interests your audience is an excellent approach to maintaining their attention. Choose something that interests your target demographic and use it as the basis for a lively debate during your live broadcast. You may then add your own remark or invite audience members to provide their own. You’ll be able to get more people interested in your livestream and watching for longer if you do this.

Acknowledge your most devoted followers or viewers.

Celebrating your most devoted followers in front of others is a great way to make them feel appreciated. The result is that they are more likely to keep watching your TikTok LIVE. Show appreciation for your most devoted followers by calling them out throughout your broadcast. If a viewer sends you a Gift, this becomes much more crucial. You should thank them in public since doing so may encourage others to send gifts.

Show how you come up with ideas.

LIVE’s impromptu, real-time nature makes it a fantastic medium for giving viewers a glimpse into the creative process. Show them your process or what you’re working on throughout your broadcast.

An artist, for instance, may start a livestream of themselves creating a new work of art. A YouTuber making videos on cuisine may broadcast themselves shopping for ingredients while they live-stream the experience. It’s a good idea to provide customers with a tour of your store or factory if you have a TikTok account for your company.

Make a powerful debut.

After seeing the first few seconds, people will get a sense of what to anticipate from your LIVE session. Hence, don’t ask, “Can you hear me?” or something like being unsure to begin a conversation. Welcome your audience with a positive and well-organized greeting that will make them want to watch more.

Advantageously use a moderator.

Keeping in touch with your readers is crucial, but it doesn’t imply every remark needs a response. Listening to hateful or abusive commentary might damage an otherwise enjoyable broadcast. Have a moderator take down any offensive posts instead to keep things light and pleasant.

Conclusion

You’ve learned all the ins and outs of streaming live on TikTok and how to maximize viewer participation. TikTok statistics may help you fine-tune your plan by showing what your viewers enjoy the most.